If you're cleaning your wheels with a rim cleaner, I recommend you you clean them when it's cool and neutralize the cleaner with water. Do not use wheel acid on non-clear-coated aluminum or it will create a milky film over the wheel.
Do you have chrome rims? If you wish to keep them on for the winter, it's a good practice to coat your chrome with WD-40 to protect them from harsh winter elements.
-Steve Marble, Founder

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